AI Insights · Timothy · July 2024
Top 5 Beauty Retail Apps in Sweden Q2 2024: Performance Overview
Discover the performance of the top 5 beauty retail apps in Sweden during Q2 2024, including trends in downloads and weekly active users.
ARTICLE BODY
In the second quarter of 2024, we observed notable trends in the performance of the top 5 beauty retail apps in Sweden, as derived from Sensor Tower data. Here's a detailed breakdown of their downloads and weekly active users.
SEPHORA - Maquillage, Parfum saw a fluctuating download trend, starting with 5.1K downloads in the first week of April and experiencing a dip to 2.7K in the week of May 20. However, downloads picked up again, peaking at 5.1K in the week of June 10. Weekly active users showed a slight decline initially, from 17.7K to 16.3K by early May, but rebounded to 20.7K in mid-June.
Lush Fresh Handmade Cosmetics had a relatively stable download pattern. Starting at 420 in early April, downloads saw minor fluctuations, peaking at 583 in late April and stabilizing around 200-300 for most of May and June. Weekly active users followed a similar pattern, with slight fluctuations, peaking at 621 in late April and maintaining around 300-500 thereafter.
LOOKFANTASTIC: Beauty & Makeup displayed low but steady download numbers, starting from 197 in early April and seeing a slight dip to 87 in mid-June, before a slight rise to 127 by the end of June. Weekly active users showed a gradual decline from 1.1K in early April to around 800 by mid-June, with a slight recovery to 880 in the final week.
CHARLOTTE TILBURY experienced significant volatility in downloads. Starting from 108 in early April, downloads saw a notable spike to 453 in the second week of June, before stabilizing around 100 towards the end of the quarter. Weekly active users showed a more consistent increase, peaking at 1.1K in mid-June from an initial 755 in early April.
Lastly, BEAUTY BAY maintained low but consistent download numbers, starting at 104 in early April and seeing minor dips and rises, ending at 94 in the last week of June. Weekly active users exhibited a slight decline from 549 in early April to 419 by late May, with a gradual recovery to 557 by the end of June.
For more detailed insights and data, visit Sensor Tower.
